‘Team identity’ refers to a team’s vision, purpose, values, objectives and approach – everything that makes it unique. A high-performing team will be able to articulate its identity. A low-performing or dysfunctional team probably won’t. Which is yours?
If you struggle with this, you’re not alone. Very few teams describe themselves as high-performing. Most are aware that they have scope for improvement. A team identity day is a tried-and-tested first step on the journey to a higher performing team. It helps enhance commitment, trust, synergy and collaboration within the team.
This workshop provides an opportunity for your team to work together as one team and begin the journey of creating a team identity. It enables participants to reflect on where the team has been, where it is going and how the team is perceived by the rest of the organisation. It highlights existing strengths within the team, builds on and reinforces other initiatives being undertaken and supports the team in identifying practical steps that will help improve team effectiveness, create a team charter and enhance the value the team adds to the organisation.
Underpinning the event is an analysis of how effectively the team is currently working together. This is typically achieved through the completion of a Team Effectiveness Survey before the event or a SWOT analysis on the day. If the survey is used, participants are asked to complete the survey before the event and the feedback is collated by us and anonymised before being fed back on the day. It provides insight into ten key elements of teamwork and asks participants to respond to a series of open questions designed to get a view of team strengths and weaknesses as well as identifying what participants value about working within the team, what they find frustrating, and their ideas for improving team effectiveness. The questions can be tailored to individual client requirements.
Key outcomes for the day typically include a draft ‘Team Charter’ in the form of vision and mission statements, work on establishing a common approach and / or values and an action plan designed to build on the success of the team and enhance its effectiveness.
For a no-obligation discussion about running this workshop for your organisation please just give us a call on 01582 463461.