The Maximum Coaching Certified Coach Training Programme

Take your coaching to the next level with our tried-and-tested programme

This very popular programme prepares you for the International Coaching Federation’s Associate Certified Coach (ACC) credential.

Not only does it meet the ICF’s requirement for 60 hours of coach specific training but it also includes the necessary ten hours of coach mentoring. And, uniquely to our programme, it gives you the opportunity to get the ILM Level 7 Certificate in Coaching and Mentoring as well, by way of an optional ‘top-up’.

Format: A series of 4 two-day modules over six months, with 3 group coach mentoring webinars plus 3 hours of one-to-one support.

Delivery options: The open programme is held twice a year (Spring 2021 and Autumn 2021 will be entirely virtual; also available on an in-house basis).

Make a booking: Download the booking form for the Spring 2021 intake or the Autumn 2021 intake.

The programme


The four modules are outlined below. Each one includes a minimum of two coaching skills practice sessions where you will take the role of coach, client and observer. You’ll have ample opportunity to observe coaching in action, practise and get feedback on your use of these skills. These sessions are observed by credentialled coaches and this feedback enables you to benchmark your progress in demonstrating the required level of competence at ACC level.

The focus is on active learning, involving group discussion, skills practice and practical exercises. Self-directed study takes place with fellow participants, and you are advised to keep a learning journal. These activities provide the chance for additional coaching skills practice, reflection and peer feedback.

Participants will also receive a copy each of Coaching Skills: A Handbook (Fourth Edition) by Jenny Rogers.

Establishing the coaching relationship and introducing a range of coaching models, skills and techniques that encompass the 11 ICF Core Competencies:

  • Develop a clearer understanding of what coaching is and what it is not
  • Explore the ICF’s ethical guidelines and professional standards for coaching
  • Identify the key elements of contracting
  • Apply a coaching framework and the key coaching competencies to a coaching conversation
  • Benchmark yourself against the ICF’s ACC coaching standards and identified personal coaching development objectives
  • Deliver constructive feedback that allows peers to build on their strengths and recognise areas for development
  • Have the confidence and foundation skills to start a coaching relationship

A minimum of 15 hours coaching with at least two volunteer clients (best to deliver this coaching between modules 1 and 4; we can help you find clients if you can’t find your own)

Building coaching competence, challenging with integrity and using your intuition. Looking in more detail at ethics, standards and boundaries and their impact on the coach, client and coaching relationship:

  • Develop your ability to challenge with integrity
  • Explore potential ‘ethical dilemmas’ and develop strategies to deal with them
  • Improve your ability to be fully present and choose the most effective intervention in the moment
  • Recognise the importance of strong personal standards and boundaries

The ‘inner world’; dealing with client’s emotions, how we support the client’s changes in beliefs and behaviours and defining ‘who we are as a coach. Building on your ‘coaching tool kit’ by exploring creative coaching techniques:

  • Develop confidence in working with strong emotions without becoming enmeshed
  • Improve your ability to challenge the client’s unhelpful assumptions and perspectives
  • Identify coaching interventions that encourage clients to take responsibility and be accountable for achieving agreed courses of action
  • Increase your range of coaching interventions; creative techniques and use of metaphor
  • Drafted development plan focused on achieving the ICF’s Associated Certified Coach (ACC) credential
  • Draft your ‘coaching profile’

The first day of this module will be an opportunity to think about the impact of your values and needs on how you coach. We will also review and consolidate your learning in preparation for the validation.

The second day will be an opportunity to:

  • Present your coaching profile
  • Demonstrate the 11 Core Competencies in a live coaching session

This review day encompasses all the ICF competencies.

In addition, using the feedback to create objectives for your CPD, you will have an enhanced understanding of:

  • What it means to be an ACC coach
  • Your readiness to work as an internal coach
  • Your strengths in holding a coaching conversation
  • What skill areas you need to grow to be successful in passing the ACC credentialing process


  • Two 2.5-hour webinars (held one and four months after module 4)
  • One 2-hour webinar (held six months after module 4) – to prepare you for the ICF’s Coach Knowledge Assessment multiple-choice test


  • Three one-hour sessions with an ICF coach mentor (or, if you prefer, two 90-minute sessions)
  • Virtual sessions (by phone or Zoom)
  • Arranged individually (best held within six months after module 4)

Meet the team


Rosanne Bernard PCC is an experienced coach, trainer and facilitator with substantial experience gained across the public, private and VCSE sectors. She has many years’ experience coaching managers within organisations at all levels and also delivers coach training programmes, such as our ICF Certified Coach Training Programme and our non-accredited training programmes on coaching skills for line managers.

One of our most experienced and popular trainers, Rosanne is particularly well qualified to deliver this programme, having been through it herself. Rosanne now delivers all the workshop sessions, while Elizabeth runs the one-to-one and group coach mentoring sessions, and leads the skills benchmarking exercise during module 4.

For Rosanne, coaching is a creative and explorative process and very much a journey of self-discovery. This philosophy underpins her approach to leading this programme too, making it a particularly rich and fulfilling experience for all participants.


Elizabeth Crosse MCC is one of the 1% of coaches in the world to have attained the coveted ICF Master Certified Coach (MCC) credential, is a former Director of ICF UK and is also our Coaching Practice Director. She runs the one-to-one and group coach mentoring sessions on this programme, and leads the skills benchmarking exercise during module 4.

Elizabeth has over 25 years of expertise in coaching and development in the UK and abroad, and was a pioneer in introducing internal coaching to the Civil Service. She has trained over 2,000 managers and leaders in coaching skills and has delivered more than 10,000 hours of one-to-one executive coaching to a range of public, private and voluntary sector clients. Organisations she has worked with include 10 Downing Street staff, the NHS, Performing Rights Society, London Business School, Eurostar, De Lage Landen, various housing associations, Royal Museums, BIG Lottery Fund, UK Power Networks, Trainline, Pearson, Ceres Power, Société Générale, London Waste, House of Fraser, London Borough of Hackney, British Council, S&P Global, EUSA Pharma, and various government departments including the Home Office and MoJ, etc, etc.


Charlie Warshawski is a leadership trainer and coach, specialising in supporting organisational, team and individual change. He is a member of the Institute of Leadership and Management and a Member of the International Coach Federation.

He offers 25 years of leadership and training experience, with a background that spans the commercial, education and voluntary sectors. He has worked in the UK, Europe and South America and can work in French and Spanish as well as English.

Clients create sustainable change as a result of his rigorous processes, respectful challenges and empathetic support. Charlie has worked with a wide range of people, including senior managers, students, front-line staff, entrepreneurs both in-house and as an external resource.



We use a team of independent assessors and observers to support the skill practice sessions and the benchmarking exercise during module 4. They have all been through the programme themselves and now assess new programme participants.

Sara Barrie PCC is an award-winning executive coach, consultant and leadership facilitator accredited by the International Coach Federation (ICF), the Academy of Executive Coaching (AoEC) and Time to Think.

Based in Manchester, Sara’s clients include Associated British Foods, Accenture, American Express, Ashurst LLP, Barclays Bank, BT, Carphone Warehouse, Co-operative Group, Countryside, DWF, Dynamic Action, Electricity North West, Eon, East Sussex County Council, Freshfields, Fresenius, GE, GlaxoSmithKline, Kellogg’s, Knightstone Housing Association, Magna Housing, Lloyds of London, Liverpool John Lennon Airport, Manchester Airport Group, Ombudsman Services, NatWest, Sainsburys, Siemens, Vodafone, etc, etc.

Mythily Bhageerutty ACC is a highly skilled coach, trainer of coaches, facilitator and mediator. In the last ten years she has worked in government as a Senior Advisor in Strategy, a Private Secretary to the Minister of Criminal Justice, and a Leadership Coach to Senior Management and Board. Unusually, her client list has a twin focus – on housing associations and on investment banking.

Based in London, her areas of expertise include: establishing and co-ordinating the support structure of a coaching culture; leadership coaching at CEO, director and senior manager level; coaching training and development; facilitation and action learning sets.

Dates & fees

SPRING 2021 INTAKE (virtual)

  • Welcome session: 1 March 2021
  • Module 1: 16-17 March 2021
  • Module 2: 2627 April 2021
  • Module 3: 2526 May 2021
  • Module 4: 1617 June 2021
  • Group coach mentoring (webinar) 1: 15 July 2021
  • Group coach mentoring (webinar) 2: 5 October 2021
  • Group coach mentoring (webinar) 3: 10 November 2021


AUTUMN 2021 INTAKE (virtual)

  • Welcome session: 20 September 2021
  • Module 1: 6-7 October 2021
  • Module 2: 23-24 November 2021
  • Module 3: 11-12 January 2022
  • Module 4: 23-24 February 2022
  • Group coach mentoring (webinar) 1: 23 March 2022
  • Group coach mentoring (webinar) 2: 7 June 2022
  • Group coach mentoring (webinar) 3: 13 July 2022



For the Spring and Autumn 2021 cohorts, all sessions will be held virtually. The session timings are 10:00am-1:00pm and 2:00pm-4:30pm, with suitable breaks.

The welcome session will be 7:00pm-7:45pm.



  • ‘Early bird’ rate = £2,995 + VAT (for bookings received by 31 January 2021 for the Spring intake and by 6 August 2021 for the Autumn intake)
  • Full rate = £3,995 + VAT
  • Plus (optional) £795 + the ILM candidate fee of £193 + VAT for the ILM Level 7 qualification. (This can be booked at any time).

We offer flexible payment plans for self-funded candidates. Please call for details.



Please complete and return the booking form and we’ll send you an invoice or VAT receipt as appropriate:



Just give us a call on 01582 463461. We’re here to help!

The in-house option

We also run this programme on an in-house basis – the ideal option if you’ve got a group of 6 or more people seeking the ACC credential.

The programme follows the same ICF-approved syllabus, although we can adjust the tone, the content and the delivery format to meet any specific requirements you may have. This makes it suitable for the wide range of organisations for whom we have delivered it on this basis, from local authorities to investment banks.

To complement an in-house programme we can also:

  • Help you set up coaching circles to support the skills development of the participants between coaching modules
  • Develop a set of internal coaching standards and ethics (based on ICF requirements) that are fit for purpose in your organisation
  • Train participants in obtaining and giving quality feedback to each other
  • Provide a certificate of recognition for previous training which ‘maps’ the course content of previous coach training against the ICF core competencies and which can be used as part of the training portfolio
  • Provide advice and support on establishing or developing an internal coaching cadre
  • Provide evaluation of the impact of the training and work with you to evaluate your return on investment

To explore this option, call us now on 01582 463461.


The most frequent questions are around the ICF credentialing process.

Here’s what the ICF say on their website, with comments from us in italics:



There are three pathways towards achieving the ICF’s Associate Certified Coach (ACC) credential. Doing the Maximum Coaching programme puts you on the ACC ACSTH pathway, for which the ICF specify (here):

  • At least 60 hours of coach-specific training through an ACTP or ACSTH program. [The Maximum Coaching Certified Coach Training Programme has been approved by the ICF as delivering 60 ACSTH hours: Check us out on the ICF website, here.]
  • 10 hours of Mentor Coaching over a minimum of three months to be documented on your online application. Your Mentor Coach must be an ACC who has completed a full cycle of the credential through renewal, PCC or MCC in good standing. [Elizabeth Crosse more than meets this requirement as an MCC of long standing. These ten hours are included in the fee for the Maximum Coaching Certified Coach Training Programme. The hours are to be used within 12 months of the end of the training.]
  • A minimum of 100 hours (75 paid) of coaching experience with at least eight clients following the start of your coach-specific training. At least 25 of these hours must occur within the 18 months prior to submitting the application for the credential. [We may be able to help you find clients in order to meet this requirement.]
  • Performance evaluation (audio recording and written transcript of a coach session to be uploaded with your application). [We’ll give you some advice on this on the last day of module 4, and during your group mentoring sessions.]
  • Completion of the Coach Knowledge Assessment (CKA) [This is an online multiple choice test, described here. We’ll talk you through it in the final group mentoring session].


On the online credential application, you will need to provide [answers in italics]:

  • The number of hours of coach-specific training that you completed: 60
  • The type of program (ACTP, ACSTH, CCE or non-accredited): ACSTH
  • The name of the organization that operated the program: Maximum Coaching
  • The name of each coach training program that you attended: Maximum Coaching Certified Coach Training Programme

You must submit proof of completion in the form of a certificate or signed letter issued by the program indicating the name of the program, dates of attendance, and total hours completed. [We give you the certificate at the end of the programme, provided of course that you have attended all the sessions. The ICF have a sample application on their website, here. They charge a fee of $300 for the credentialing process, which takes up to 14 weeks.]



Just give us a call on 01582 463461. We’re here to help!

ILM ‘top up'

Our programme, delivered by Rosanne Bernard, prepares you for the ICF Associate Certified Coach credential. But we also offer ILM coaching qualifications, in partnership with Charlie Warshawski of Love Your Coaching, an approved ILM centre. This means that we can offer participants in Rosanne’s programme the opportunity to have a separate assessment with Charlie and thereby achieve the ILM Level 7 Certificate in Coaching and Mentoring without having to do any extra training days. We are the only provider offering this opportunity.

This is an accreditation-only pathway for the ILM qualification, only open to people who have been on the Maximum Coaching programme. The benchmark is that you are already coaching to a good enough standard to pass the ILM programme. This means that Love Your Coaching won’t be assessing your coaching level, as they are confident in our rigorous process. You simply have to complete three assignments – an essay, a coaching log and a reflective piece on your coaching skills – to secure the nationally recognised ILM qualification while you carry on building up your hours for your ICF credential.

And the cost of the ILM Level 7 qualification when done this way? An additional £795 plus the ILM candidate fee (currently £193, which we administer on your behalf) plus VAT. You can sign up for the ILM ‘top-up’ at any stage – when you book on the Maximum Coaching programme or within 6 months of completing it.

View eMag…

ICF approval…

View feedback...

The Maximum Coaching Certified Coach Training Programme gets great feedback. Give us a call on 01582 463461 to talk through how it might work for you.